Summary
Led the design and development of an intuitive digital experience for Cadbury Dairy Milk, focusing on seamless user journeys and brand alignment, which won a regional award.
Highlights
Awarded 'Best User Experience' at a regional tech conference in 2024 for leading the design of an intuitive Cadbury Dairy Milk digital experience.
Crafted comprehensive wireframes and interactive prototypes in Figma, ensuring seamless user journeys and strong alignment with brand identity.
Managed design requirements and structured complex feedback using Notion, enhancing team collaboration and improving design iteration efficiency.
Prioritized features through iterative usability testing, refining designs for optimal accessibility, responsiveness, and overall user engagement.